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☆ Emotion could be a better way to measure brand value
▼ + stars: | 2024-05-06 | by ( Billee Howard | ) www.businessinsider.com time to read: +5 min

Marketing has long struggled to establish an standard measurement for brand value. AdvertisementThe number one thing on the minds of CMOs in 2024 is proving measurable brand value. There have been many ways of assessing brand value in the past including revenue, the value of future net earnings, and net promoter scores. Some new disruptive thinking on brand value deserves consideration — the power of emotion. The power of emotion — the Equinox exampleEmotion is the new currency driving quantifiable brand growth.

Persons: —, Julia Klim, Equinox's, Klim, Billee Howard Organizations: Service, Gartner Locations: Brandthro

Alabama is one of few states without a state lottery, after lawmakers in 1999 rejected a proposal to allow one. The gambling bill, now backed by Republican Gov. Supporters pitched the bill as a means to crack down on small electronic gambling machines that have cropped up in convenience stores and small gambling halls. The controversial bill to enact absentee ballot restrictions would make it a misdemeanor to deliver someone else's absentee completed ballot or distribute an absentee ballot application prefilled with someone else's name. Supporters say the change is needed to combat voter fraud, but opponents say it would discourage voting by absentee ballot.

Persons: ”, Andy Whitt, Kay Ivey, Chris Blackshear, Republican Sen, Garlan Gudger, Gudger, Tari Williams, Sen, Linda Coleman Madison Organizations: Alabama, Republican, Republican Gov, Democratic, ” Republican, Indians, Poarch, Confederate Locations: MONTGOMERY, Ala, . Alabama, Mississippi, Alabama, Tennessee, Georgia, Birmingham

☆ Russia appeared to waste a Lancet drone on decoy of a Ukrainian Su-25 aircraft, video shows
▼ + stars: | 2023-12-02 | by ( Alia Shoaib | ) www.businessinsider.com time to read: +3 min

A video appears to show a Russian Lancet drone striking a Ukrainian Sukhoi Su-25 jet. AdvertisementRussia attacked what appeared to be a decoy of a Ukrainian Sukhoi Su-25 jet at an air base. A video circulating on social media shows the strike filmed from above, as well as footage from the attacking Russian Lancet drone. Earlier today, Russian channels released a video reportedly showing a Lancet attack drone striking a Ukrainian Su-25 at Kryvyi Rih Air Base. Decoy Su-25 vs Ukrainian Su-25It is a remarkably accurate decoy, possibly using donor parts from a retired Su-25, but the nacelles give it away.

Persons: Ukrainian Sukhoi Su, —, Ukrainian Su Organizations: Service, Base, Center for Naval, Kryvyi Locations: Russian, Ukrainian Sukhoi, Russia, Ukraine, Ukrainian, Dnipropetrovsk Oblast

☆ E-commerce stocks rally after Black Friday shoppers spend record online
▼ + stars: | 2023-11-27 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +3 min

Shoppers turned out in full force on Thanksgiving and over the Black Friday weekend, largely shunning physical stores for the comfort of clicking "buy online" from their couches. Black Friday online spending reached a record $9.8 billion in the U.S., up 7.5% from a year earlier, according to Adobe Analytics. Online sales on Cyber Weekend, the days between Black Friday and Cyber Monday, surged 7.7% to $10.3 billion. Cyber Monday sales are expected to reach up to $12.4 billion, making it the biggest U.S. online shopping day of the year, according to Adobe. A plastic rice washing bowl, listed as one of the top-selling Cyber Week items, is discounted 68% to $1.89 with free shipping.

Persons: Shoppers, Wayfair, Afterpay, Klarna, Sebastian Siemiatkowski, Siemiatkowski Organizations: Adobe Analytics, Black, Adobe, National Retail Federation, CNBC PRO Locations: U.S

☆ 'Dupes' clothing, perfume craze lures holiday shoppers as major brands fret
▼ + stars: | 2023-11-20 | by ( Katherine Masters | ) www.reuters.com time to read: +7 min

Hashtag searches for dupes of major brands - including Skims underwear and Deckers' (DECK.N) Ugg boots - have been viewed millions of times on TikTok. Graphic shows pictures of four original products and their original prices under named brands compared with the prices of their 'dupe' counterparts. Newer technologies like the Google Lens app allow people to take photos of items they like and find similar products for sale. In other cases, dupe sellers opt to replicate the look of higher-priced originals with cheaper materials to maximize profit. However, experts say dupe sellers have grown increasingly skilled at avoiding brand logos and other design features that could infringe existing patents or copyrights.

Persons: Lauren Maginness, Shannon Stapleton, Maginness, Estee, Tom Ford, Dupes, “, ”, Penny Pincher, Leslie Ghize, Doneger Tobe, Calvin McDonald, Ian Taplin, Juozas Kaziukenas, Kaziukenas, Maria Boschetti, Mike Scheschuk, Birkenstock, Katherine Masters, Dorothy Kam, Vanessa O'Connell, Rod Nickel, Matthew Lewis Organizations: REUTERS, Abercrombie, Fitch, Scout, Walmart, Department, Nordstrom, Circana Inc, COMMERCE, Wake Forest University, eBay, Google, HK, Amazon, New, Thomson Locations: New York City, U.S, Hong Kong, TikTok, Los Angeles, Zara, Italy, New York

☆ Russia is painting decoy Tu-95 strategic bombers on the tarmac of its main bomber air base, report says
▼ + stars: | 2023-10-01 | by ( Alia Shoaib | ) www.businessinsider.com time to read: +3 min

Russia is painting silhouettes of its valuable Tu-95 strategic bombers on the tarmac of an air base. The decoys could be an attempt to confuse possible Ukrainian strikes, The War Zone reported. AdvertisementAdvertisementRussia is painting the silhouettes of its prized Tu-95MS strategic bombers at its main bomber base as a decoy, a report says. Satellite imagery obtained by The War Zone shows the two-dimensional painted decoys on the tarmac of Engels-2, a strategic bomber base east of Saratov in Russia. However, The War Zone notes that they are unlikely to be effective, given that it is easy to spot as fake even in commercially available satellite imagery.

Persons: — Organizations: Service, Planet Labs, 116th Mechanized Brigade, 110th Mechanized Brigade Locations: Russia, Engels, Saratov, Ukraine, Moscow, Russian

☆ Nvidia CEO's signature leather jackets are so popular that websites are selling lookalikes using his name and photo
▼ + stars: | 2023-09-29 | by ( Haley Tenore | ) www.businessinsider.com time to read: +4 min

Black leather jackets are a well-known staple in Nvidia CEO Jensen Huang's wardrobe. Online sellers are using his name and image in listings for lookalike leather jackets. AdvertisementAdvertisementNvidia CEO Jensen Huang is known for his signature black leather jackets — he's rarely seen in public without one. A Wilson Jackets product page titled "Jensen Huang Nvidia CEO Leather Jacket" offers faux and real leather lookalikes. AdvertisementAdvertisementA screenshot of a black leather jacket from Theory.

Persons: Jensen, Steve Jobs, Mark Zuckerberg, Huang, —, Jensen Huang, hoover, Huang isn't, Issey Miyake, Walter Isaacson's, Jobs, Zuckerberg, isn't, Joseph Rosenfeld, Tom Ford, Rosenfeld Organizations: Nvidia, Service, Google, Bloomberg, Wilson Jackets, Apple, Walmart, Meta's Connect, New York Times, Times Locations: Taiwan

☆ Russia's inflatable decoy tanks are 'not credible' and need to be way better to trick Ukraine, expert says
▼ + stars: | 2023-09-27 | by ( Sophia Ankel | ) www.businessinsider.com time to read: +4 min

Russia is using inflatable tanks as decoys in Ukraine. The Russian decoys are too obvious and unlikely to trick Ukraine, he said. However — the imagery becomes a lot less intimidating once you realize that they are inflatable decoys and not real war machines. A Ukrainian UAV spots Russian inflatable decoys of T-72 tanks. Decoys — whether they're inflatable, wooden knockoffs , or high-quality lookalikes — can be highly effective on the battlefield, de Bretton Gordon continued.

Persons: —, Hamish de Bretton Gordon, they're, de Bretton Gordon, Bretton Gordon, Corbis, Gordon, Chris Panella, Anton Gerashchenko Organizations: Service, British Army Locations: Russia, Ukraine, Ukrainian

☆ Ukrainian drone video captures inflatable Russian tanks on the battlefield, highlighting the role decoys and deception are playing in the war
▼ + stars: | 2023-09-25 | by ( Chris Panella | ) www.businessinsider.com time to read: +3 min

A new video shows a Ukrainian drone spotting a field full of inflatable Russian T-72 tanks. It's not the first time either side has employed decoys to confuse the enemy and waste weapons. Ukraine previously saw deflated Russian rubber tanks in Zaporizhzhia and lured Russian missiles with wooden HIMARS last year. AdvertisementAdvertisementA new aerial video from the war in Ukraine captured by a drone shows what appears to be inflatable decoys of Russian tanks on the battlefield. AdvertisementAdvertisementEven before the war, Moscow prioritized the development of rather uncanny stand-ins — even entire radar stations — that can be inflated and transported quickly on the battlefield, deceiving enemy forces.

Persons: —, Kyiv's Organizations: Service, Mobility Artillery Systems Locations: Ukrainian, Ukraine, Zaporizhzhia, Russian, Russia, Moscow

☆ Ancient reptile was riddled with parasites, fossilized poop reveals
▼ + stars: | 2023-08-09 | by ( Mindy Weisberger | ) edition.cnn.com time to read: +8 min

Researchers didn’t find the parasites in phytosaur bones or teeth; rather, they retrieved them from a nugget of fossilized feces, known as a coprolite. For example, certain fish with spiraling intestines poop out what eventually become spiral-shaped coprolites, according to Nonsrirach. “Studying the remains of parasites in coprolites is important since it provides us with rare insights into ancient parasite-host relationships,” Qvarnström said. “This event raises interesting questions about how prey animals and parasites interact with each other. It suggests that parasites may have been inside the bodies of prey before they were eaten,” Nonsrirach said.

Persons: didn’t, ”, Thanit Nonsrirach, “, Nonsrirach, Coprolites, Martin Qvarnström, Qvarnström, ” Qvarnström, ” Nonsrirach, ” Mindy Weisberger Organizations: CNN, Mahasarakham, Uppsala University, University of California Museum of Paleontology, Scientific Locations: Thailand, Asia, Kham Riang, Sweden, Berkeley, coprolites

☆ 9 times King Charles showed off his sense of humor
▼ + stars: | 2022-12-23 | by ( Talia Lakritz | ) www.businessinsider.com time to read: 1 min

At a 1998 Prince's Trust gala for his 50th birthday, Prince Charles (now King Charles III) played a waiter in a sketch with Stephen Fry and Roger Moore. King Charles (then Prince of Wales) at the Prince's Trust Comedy Gala at the Lyceum Theatre in London. John Stillwell - PA Images/PA Images via Getty ImagesIn the sketch, a series of celebrity lookalikes brought food to Fry and Moore's table, BBC reported. Then, the real Charles emerged with a towel draped over his arm, asking if the food had been to their satisfaction. "I know who he is supposed to be, but he needs to work on the voice a little," Moore said in the sketch.

Persons: Prince Charles, King Charles III, Stephen Fry, Roger Moore . King Charles, Prince of Wales, John Stillwell, lookalikes, Fry, Charles, Moore Organizations: Lyceum Theatre, BBC Locations: London

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